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THE IMPORTANCE OF YOUTH LEADERSHIP DEVELOPMENT TO YOUR COMPANY

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Featured Photo © Pixabay

AGE DOESN’T NECESSARILY EQUAL SUCCESS

Traditionally most employers have equated age with wisdom and skills, and in the past, it was often the case that in order to get promoted you simply had to stick around with the same firm for long enough to make this happen. However, savvy businesses are catching on to the huge benefits that young leadership opportunities can bring to a company. Not only do young people inject motivation, energy and enthusiasm into a firm but they are often streets ahead in terms of technology and computing!

PERCEPTION OF YOUNG PEOPLE

Unfortunately, many young people get a bad press with gripes from older workers about their lack of a good work ethic. These include complaints such as their air of entitlement, that they don’t work hard enough and that they lack verbal and written communication skills. Of course, this is a huge generalization and ignores the fact that many young people are well educated, hard-working and are good team players with a great attitude.

WHAT DOES YOUTH LEADERSHIP DEVELOPMENT OFFER A BUSINESS?

Stereotypes of young people are being disproved time and time again as they show that they have a great deal to offer in the workplace, and these are just some of the key attributes they can bring:

They are on trend: they understand the culture we live in and can often interpret this much more effectively than an older person. This can enable a company to plug into emerging trends and themes.

They are very quick learners: they have the brainpower, youth and motivation to pick things up speedily and effectively.

They challenge the status quo: every business needs to evolve but it is easy to stagnate – with young people around they can shake things up and enable the growth of new ideas and techniques.

They are technologically adept: even though older people may have a raft of technological skills, the speed and understanding that young people bring into this sphere of business can be astounding.

They are the future: however well your firm operates you will need new blood – senior staff can’t go on forever so youth leadership development provides a legacy for the future of your business.

They have real enthusiasm: this can obviously be very infectious, especially for older workers who may have become very jaded and cynical – a young person’s outlook can put some zest back into your mission.

They are fun and inspiring: young people can give a different perspective on the world and can often liven up what may have become a dull and boring workplace environment.

GIVING YOUNG PEOPLE A CHANCE OF JOBS AND SKILLS

A number of organizations work with the Australian Government to provide life-enhancing skills and jobs for young people such as this jobactive services at yourtown.

Initiatives such as these enable eligible job seekers to be connected with suitable employers and enhance their experience and skills. This kind of job active services provision enables specialist support to businesses in terms of consultation about their needs, screening of potential candidates, and organizing interviews and subsidies to make the process as easy and economical as possible. Therefore if you haven’t considered the many benefits of employing a young person, now may be the time to take stock and re-energize your workforce with the many positive attributes this will bring.

About The Author:

Caroline Bird is a creative writer and digital marketer. She loves sharing her perspective, tips and how-tos related to home improvement, productivity, business, technology, and SEO through her writing. Connect with Caroline via @bCarolinebird12

IOR Petroleum: The Best Australian Fuel Solutions & Services

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If you have come into contact with IOR Petroleum, then you know that it is not an exaggeration when the business is named as the best in the oil and gas industry in Australia. The family-owned business has proven its dedication to the community making sure that their customers are able to refill their gas from most parts of the country as they journey forward.

History and Ownership of IOR Petroleum

The business is a partnership between Stewart Morland and Ross Mackenzie whose passion for customer service and industrial innovation has led them to be the best in fuel transport services. In 1984, they came together to construct the Eromanga Oil Refinery in Eromanga, Queensland. Later on, they expanded it to the now known business which is a 24-hour diesel stop, with over 70 diesel stops currently across Australia.

Their Customer and Community Focus

A good business is one that can relate with its customers, and IOR does it quite well. The locals run Their diesel stops in the towns which the diesel stops are located. This helps the people around feel a sense of belonging when relating to the business. The depots serve customers with various needs such as farming, transport, mining, local councils, and oil and gas.

Some of these customers have signed as partners of the business, giving IOR the chance to offer cost friendly fuel for the advancement of the communities. Because of their knowledge and skills, they have partnered with companies in the oil and gas industry, helping them to come up with drilling solutions that are not only convenient but also safe.

Fuel Services

The business not only offers 24-hour diesel refills in their stops; they also do fuel delivery, pumping, and fuel management. They are also relevant in aviation fuels, supplying jet A1 and high-quality Avgas fuels. IOR takes the responsibility of storing and managing such fuels to make their client’s work easier. The clients only need to order the quantity they want, and it is conveniently delivered to them.

For those who supply bulk fuels, the business is kind enough to help them find qualified drivers for fuel transport solutions. As part of the bulk transport services, there is a client’s portal where clients log in to track the movement of their order and also get all records from previous transactions.

IOR Petroleum’s Tech and Equipment

No business can keep afloat in the 21st century without embracing technology. IOR has some of the most modern equipment in the oil and gas industry, making them offer services that are over the top. Their tank monitoring systems have gauging systems allowing one to track the level of fuel in a tank without having to dip check.

Their high-dip tracking systems enable their clients to monitor how employees dispense oil to customers from anywhere in the world. IOR also has frac tanks which can be used in places where water storage is temporary.

Safety Measures

IOR is not only providing fuel transport services but also pays keen attention to safety in line with the business, the community, and customers. Their fleet is upgraded continually to make sure that it is environmentally friendly, and their tracks have safety impacts.

Fuel deliveries are done by fleets that have been inspected for high levels of safety. The diesel stops and fuel depots are also continually upgraded hence improving on safety measures and customers experience.

Conclusion

IOR is a business that covers all its basis in perfection hence offering the best fuel transport solutions. From equipment, technology, service and customer relations, they have upgraded the oil, fuel and gas industry in Australia. Everyone associated with the name is never disappointed.

About The Author:

Caroline Bird is a creative writer and digital marketer. She loves sharing her perspective, tips and how-tos related to home improvement, productivity, business, technology, and SEO through her writing. Connect with Caroline via @bCarolinebird12

A guide to Usability Testing Before Launching Your Website

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Usability testing is a technique that is used as part of UX design, to see how potential users interact with a website. This technique has been used since the beginning of the formation of IT systems. However, how a designer used to go about usability testing is not the same as designers do today. Today, conducting usability testing is a bit more involving and here is how you go about it.

Who Conducts the Test

Before the tests begin, you need to decide who will be in charge of the entire process. It may be one of your staff or a third party outside the company’s walls to do the tests. You can also decide to have more than one type of test so that one staff can handle tests within the company as a third party handles trials outside the company. Using an old testing method such as focus group participants, both a staff and a third party can be involved to balance out the findings.

Who are the Test Users

Users testing recruitment is another thing to consider. Not everyone is suitable to be a part of the test. Some prospect users might have no interest in the website; hence their inputs are not of any importance. This is why it is essential to choose the appropriate user testing participants. As you do the users testing recruitment, make sure that the users you choose are very close to the clients you expect to attract to your website. You can either look for organic users or PPC through SEO advertising.

Testing Among Staff Members

As much as you want prospective users to have a good experience on your site, your staff to need to not only know how to navigate through the website but also have an easy time in doing so. It will not paint a good picture if staff members are finding it hard to assist clients just because the site is too complicated for them. The first-hand experience for the staff is a good marketing strategy as well.

Evaluations

Once you have undertaken the usability testing, having data that is both quality and right quantity will be of great importance. These are the two sides of your website that will show how ready the site is to be launched in the market. With the quantity, you will learn about your target audience and their behaviour while quality will let you know why the people who were part of the test behaved the way they did. The two will help you see where the issues are and how to solve them.

Importance of Usability Testing

Most people do not understand why usability testing is important. Some argue that one can just launch the website in the market and make changes as time goes by. However, doing some corrections after a while might be too late for the brand. This is one of the reasons why designers should do a usability test before the site is out to the public.

The tests will help you bridge the gap between the business’s goals and the real world. It will also help you evaluate a product and make sure that it is as perfect as it can get before it is launched into the market. During the test, you can be able to understand your user’s expectations as well.

Conclusion

Conducting usability testing can happen more than once during the UX design process. Getting the right participants during these tests should never be compromised. Otherwise, your feedback will be as good as not having any. A successful usability test will consequently mean a useful site.

Featured Photo © Mimi Thian on Unsplash

About The Author:

Caroline Bird is a creative writer and digital marketer. She loves sharing her perspective, tips and how-tos related to home improvement, productivity, business, technology, and SEO through her writing. Connect with Caroline via @bCarolinebird12

Safe Tech – 5 Technologies That Are Making Us Safer at Work and at Home

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Image by Gerd Altmann from Pixabay

Cars are beginning to brake, park and drive themselves today, working towards safer driving and fewer accidents. It only makes sense that if our cars can get safer and smarter, so can our homes and our workplaces. Below are five different ideas how to use technology to keep you safer at work and at home.

  1. Smart Door Locks

It may be time to consider replacing your keyed lock with new smart door lock technology. You could open your door with a code or a fingerprint! Some locks pair with video doorbells to enable you to open the door for a visiting friend or relative with your smartphone. Before you upgrade your door lock, check the sturdiness of your door to ensure that burglars won’t easily circumvent an impressive lock.

  1. Video Doorbells

While you are upgrading your door, why not add in a video doorbell? The footage that these video cameras capture can allow you to check that your child made it home safely from school or catch a potential package thief using facial recognition software. You can even chat with folks on your doorstep with some models. There are lots of different models out there so you will want to be sure you do your research and get the features that are the most important to you.

  1. Smart Home Control Systems

Do you ever turn the lights on when you leave the house just to make it look like someone is home? With a smart home control system, you not only control your lights, but you can also close the garage door, and turn off valves if any water is leaking or overflowing. Your peace of mind can significantly increase by knowing that your control system will notify you of anything you need to attend to immediately and also give you the capability to take action via your smartphone.

  1. Security Systems

In nearly all workplaces, security systems are “a must” because it is believed that burglars are deterred by cameras and alarm warnings. Security systems at home are equally, if not more advanced than those found in the workplace. Some tie in with smart home ecosystems and can be controlled by devices like Alexa. Most systems include both door and window sensors while others go so far as to add smoke detectors. Whichever system you decide to use, you should check how it is monitored and what the expected response time is for the alarm company.

  1. Drones

Workplace safety is not just about security, it is about checking conditions of job sites as well. Drones are becoming a larger part of this conversation because they can help in a variety of areas. Some are being used to patrol large premises and capture intruders on video. In other locations, drones are used to check for hazardous materials or dangerous job site conditions. Drones have also proven to be an incredible tool for disaster situations for their ability to get large amounts of data in relatively little time with no risk to human life.

Technology continues to advance faster than we can possibly imagine, so why not put those advances to work creating a safer home and workplace? Monitor your porch with a video doorbell. Eliminate the need for a key with a new smart lock. Tie it all together with a smart home control system and/or a compatible security system. At work, consider utilizing drones for security and safety purposes. Invest in making the places you spend the majority of your day the safest they can be.

Digital Marketing: A New Way of Marketing

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Digital Marketing is any marketing that makes use of electronic devices such as mobile phones. Digital marketing has gained unprecedented importance in today’s times as a considerable part of the waking hours are spent on electronic devices. The Americans expend more than 11 hours each day on their electronic devices and the situation is much the same elsewhere, as per reports.

Types of Digital Marketing

There are various kinds of digital marketing such as Search Engine Optimization, social media marketing and affiliate marketing; it’s all about what works best for a particular industry and audience.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of growing the online visibility in search engine results. The users search for a given set of keywords by using Google and other search engines and receive individualized results based on location, keyword and browsing history. The organic search results are ranked with the use of search engine algorithms. SEO agencies such as Impressive Digital help in generating high levels of online visibility and traffic.

Search Engine Marketing

Search Engine Marketing covers the ground ignored by SEO. Google AdWords is the most common paid search platform. It charges a predetermined amount to display an advertisement in a number of places on the basis of criteria such as keywords and phrases. Pay-per-click advertising (PPC) is a digital marketing method whereby search engines charge a company for each click of the advertisement.

Social Media Marketing

Social media is pivotal to any marketing strategy. Social media marketing provides exposure and facilitates intimate connections with the consumers. The by-product of such interactions is feedback that is valuable for enhancing customer services.

Content Marketing

Content marketing is the practice of delivering quality content to the users to generate sales and leads. It is comprised of tweets, YouTube videos and blogs. Content Marketing works well as it jells with other types of digital marketing such as SEO and Social Media Marketing.

Email Marketing

Email marketing is the practice of updating the company’s customers at regular intervals through the medium of email. This fosters deep trust between the company and its customers, and provides value to the end users, thereby building brand trust and brand loyalty. People who opt for email subscriptions generally convert into active consumers.

Why Digital Marketing?

Marketing was once considered as the domain of multinationals and large corporations with deep pockets to mount and sustain an online marketing campaign. Digital Marketing has levelled the playing field, providing small and medium enterprises an opportunity to compete against the big boys. Small businesses can engage effectively with multiple customers worldwide even in the absence of physical stores and branches. Digital Marketing is also more cost-effective than traditional marketing as it delivers cost-effective marketing channels to small businesses with limited resources and capitalization.

To conclude, digital marketing bestows competitive edge to a business in today’s digital arena. The real goal of digital marketing is to boost online visibility, engage with consumers and enhance brand value. Quality marketing practices thereby benefit both the company and target audience.

Streamlined Systems – 5 Ways to Improve Office Efficiency

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It’s getting hard and harder to make a dollar. Living costs are rising, but wages are not keeping pace. What’s more, most business’ profit margins seem to get narrower by the day. Rather than make drastic changes that could impact those around you, it’s time to turn your office into one of efficiency to benefit your bottom line. Here’s how to do it:

Update Your Communication Methods

If you haven’t heard of cloud unified communications, then you’re missing out on dramatic savings that could have a positive impact on your business. Unified communications are an advanced phone, video, email and messaging system that merges all these different communication methods into one.

You can make and receive phone calls from anywhere in the world on your official business number, use instant messaging and group chat, and even utilize voice and video calling. Even more eye-opening is the price tag. Unlike traditional phone systems which are complex to maintain and expensive to upgrade, modern methods such as unified communications are scalable and affordable.

Time Tracking Technology

Did you know that over 30 percent of employees waste at least half an hour of work time every day? That might not seem like a lot, but that equates to around four hours every week, per worker. It can make you wonder whether your team’s roles as are streamlined as they could be.

Time tracking technology can help you to establish how much time a particular task takes. While some staff may see it as a privacy invasion, that’s not its purpose. Once you know how long a job takes to complete, you can find out whether some staff can take on more work, or if others need a helping hand.

Team Project Management Applications

Remember in school when everyone had a job to do on a team project, but something always went wrong? Crucial data fell through the cracks, someone didn’t pull their weight, or people forgot which job was theirs.

The workplace can be a lot like that without appropriate project management applications in place. Time equals money, and if you can save time with streamlined project management applications, why wouldn’t you? Such apps have digital paper trails, task allocation, and instant messaging so that everyone knows where they are.

Integrated Workplace Management Systems

When you’re trying to make your workplace more efficient to boost profitability, the last thing you want to do is spend more money. However, that’s often the answer. If you’re going to spend it anywhere, invest in integrated workplace management systems.

Such software can spell the end of most of your everyday programs, transforming them into one easy-to-manage system. In the long-run, you’ll save time, cut down on expensive fees, and make your workers’ days a little bit easier.

Give Your Workers Freedom

While offering your staff freedom doesn’t sound like efficiency, it can have more of an impact than you think. Give your team the freedom to turn their office space into a place for them, and productivity will follow.

Studies show that 17 percent of those with custom workspaces were more enriched and empowered than workers without anything to call theirs. Even a family photo and a few knick-knacks can make all the difference.

Cutting costs isn’t always about redundancies, downsizing, and cutting back on stationery purchases. It can be as easy as focusing on efficiency and productivity to save time. Time is money; let’s not forget. Find out whether your workers’ roles are at full capacity, and invest in beneficial technology to make their lives easier. The financial rewards will follow.

How to Find a Car Broker to Help You Sell Your Used Car

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There are numerous reasons to sell your car. You probably want to raise money for other expenses, you want to get a better brand, or you want to eliminate the cost of fuel among other reasons. Whichever the reason for your sale, selling a used car can be a daunting process especially if you are not familiar with the car dealer market and are probably looking for the best answer on how to sell a used car.

One of the best options for selling a used car is to hire a broker. This is a person that acts as an intermediary between you and the buyer. The goal is to make the selling process exciting and seamless, both for you and the buyer, which is what you get by involving a broker.

Consider the Cost

How much do car brokers charge? This should be on top of the questions that come to your mind once you decide to hire a broker. This will guide you into choosing one with the most reasonable charges and one that fits in your budget. Ideally, auto brokers charge a flat fee of between $200 and $500 depending on your location and the services you wish to get from them.

Customer Reviews

You can never be wrong about someone or something by listening to what others have to say about them. If you are doing an online search, you will most likely find a review section on their website, and here, you will see what others have to say about the broker or firm. If the negative reviews are more than the positive ones, that should raise a red flag, and you should consider the next one. Repeat the process until you find the most competent.

Go for a Licensed and Certified Broker

While getting a broker is one of the best ways to sell a used car, you might get in trouble if you choose the dealer in a hurry. You do not want to work with an unauthorized dealer as that could lead you on the wrong side of the law and eventually incur losses. You could be working with thieves and have no way of reporting them as you have none of their documentation to prove their existence.

Let them show the license to you first before getting into the deal. Brokers have been in the industry for an extended period, and therefore, understand all the loopholes through the market which assures you of the best deals. Ultimately, the best way to sell your car quickly is to hire a broker.

Conduct Online Checks

It is crucial for you to conduct online checks on what a broker can offer. Some car brokers deal exclusively in luxury or new cars and would thus not be helpful when looking forward to selling your used car. Online checks are also vital in obtaining a broker’s reviews from their past clients in far-flung areas.

Establish How Long They Have Been in the Business

A broker’s years of experience in the sale of motor vehicles is an important consideration since it conveys their level of knowledge, which has a direct impact on your sale. Experienced brokers have wide connections and will take less time before they find a buyer.

Additionally, experienced brokers have a thorough understanding of what buyers consider to be crucial when shopping for a second-hand vehicle including a fresh coat of paint and new tires among others.

Car brokers can save you from the hassle of looking for used car buyers and they can generate you money by finding you the best deals. Do not be afraid of the cost incurred when paying them but instead look at the bigger picture. With the provided tips, you will undoubtedly get the best broker to sell your used car. All the best!

About the Author:

Caroline Bird is a creative writer and digital marketer. She loves sharing her perspective, tips and how-tos related to productivity, business, technology, and SEO through her writing. Connect with Caroline via @bCarolinebird12

9 Considerations for Choosing Right Home Generators

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Photo © Ryan Tauss on Unsplash

To choose the right home generator is like selecting a quality and new refrigerator or dishwasher; you have needs and you simply want the best. For this reason, you may end up perplexed and confused. Nowadays, there are a number of generator types coming from different retailers and manufacturers in various models, shapes, prices, and sizes.

When choosing generators for home, it is very important to read and research between the lines; these items can put your family at risk. Here are top considerations when choosing what backup power solution works best for your lifestyle and home.

1. Sound Levels

Check the sound decibel and ensure the unit muffler is great quality. A loud and noisy generator will interrupt your family’s favourite program or disturb at night. Simply put, it will not allow your family to enjoy home comforts. Most reputable and good quality standby units sound like an air conditioning compressor or quieter. Purchase models which feature a great quiet mode.

2. Its Cost and Functions

Do you opt to pay extra cash for a premium brand generator or save cash and purchase a cheap budget brand? It is important for you to beware of the company’s leadership and reputation to ensure that you are purchasing a quality generator from a trusted dealer. Cost is usually dependent upon how big your home is, what circuits you want to back up, and your location.

Examine if the generator has its own programmer controller, which allow hands-free operation. The controller makes the unit to be user-friendly especially for the busy homeowners as it acts as the brain of the unit and sends an alarm when it requires maintenance.

3. Fuel Supply

This is a vital part of choosing a home generator. The fuel type should depend on factors such as affordability, accessibility, environment impact, shelf life, and storage safety. Some of the commonly used fuel types include:

· Diesel

Diesel generators require less maintenance, they are fuel-efficient and least flammable. However, they are louder because of the powerful compression ignition and response. Diesel cannot be stored for too long.

· Gasoline

Gasoline is highly accessible and it’s the most typically used. Even so, it is highly flammable and it has a short shelf life.

· Propane

Propane is safe to store and it is a clean fuel. However, it is highly flammable and it is more expensive.

4. Warranty

It is important to consider warranty offerings as well as seals of approvals. A generator company that is most reputable and trusted will offer you warranty flexibility that suits your budget and needs.

5. Generator Sizing

The engine is the heart of the generator. Larger size generators use liquid-cooled engines while smaller ones use air-cooled engines. Consider purchasing an engine built for heavy-duty unit usage. A quality home electric generator has a better engine that has long intervals, and it requires an oil change after every 200 hours or longer per service.

6. Ease of Installation

Consider choosing generator systems with pre-wired transfer switches in order to make it easier for a qualified installer or DIYer.

7. External Shell

Do not overlook the generator’s external shell. The external casing should have easy access for servicing. Consider choosing hinge enclosers and not bolted enclosers. Additionally, rust-resistant shells are the best for they are durable.

8. Weather Protection

Standby home generators with protected control panels are the best for homeowners that are planning to place their units near the windows.

9. Portability

If you love to do some renovations or rearrange your home furniture, you can choose to purchase a portable generator. They come with a transport trailer or wheels.

About The Author:

Caroline Bird is a creative writer and digital marketer. She loves sharing her perspective, tips and how-tos related to home improvement, productivity, business, technology, and SEO through her writing. Connect with Caroline via @bCarolinebird12

5 Benefits of Performing Cyber Security Risk Management

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For the past few years, there are increased numbers of security breaches due to the advances in technology. Lack of proper security measures can lead to unauthorized access to the financial status of an organization and theft of client’s information. Moreover, important data can be lost. To prevent such risks, an organization not only need a great cybersecurity system but also a modern comprehensive cyber security risk assessment system.

Smart businesses ensure that they understand what is cyber security risk . They then integrate cyber security strategies into their organizational risk management policies. Their main aim is to prevent data loss, improve security measures, protect the network services and manage and control the active data. A company such as AusCERT, a leading Cyber Emergency Response Team (CERT), helps organizations to mitigate such risks.

Companies need to understand that cyber security risk management system has a huge impact on an organization’s ability to reach their goals. So here are five benefits of performing a cybersecurity risk management and prioritizing it.

Timely identification and mitigation of the cybersecurity risk

In order to manage cybersecurity risk, your team should be able to identify red flags. Such a team identifies any dangers to ensure that all the information is secure. Cybersecurity management measures involve identification of problems before they occur in order to determine the security measures to mitigate them.

Timely identification of potential risks involves monitoring the system for suspicious patterns and behaviors. They can also carry out cyber security risk analysis, and assessment to identify any gaps in the security of the system. Such measures lead to timely identification, and control or mitigation of the risks. Thus, it can help in preventing data leakages and ensure data protection.

Creates better IT support team

A company with an actual cybersecurity strategy and a protection solution in place means that your team will follow a specific protocol. They will use on-site measures and the established software combinations to react to system threats because they have the needed knowledge on what should be done.

Such a team will always be prepared in case of cybersecurity risks. Such a strategy and plan in place means that there will be less stress for the team working in this crucial department. Additionally, the working relationship will improve because there will be enough trained personnel to mitigate cybersecurity threats.

Reduces vulnerabilities

Fixing a patch after a data breach in a company takes time. Hackers or unauthorized people can take advantage of such vulnerability to steal important data. Cybersecurity risk management can help identify the risks and assist the company to eliminate or reduce the impact.

Identification of the problem means the threat is there and thus a proper cybersecurity assessment should be done. In order to address the problem in your company, you can design a separate department that facilitates and report on risk management.

Saves revenues

There are many types of threats out there that can lead to loss of profits from clients, fines and lawsuits. A DDoS attack on your system can completely shut down your company’s platform preventing engagements with clients, and online purchases and transactions. Despite that you will have to invest some revenues on a cybersecurity management system, they can greatly reduce losses due to attacks on your system.

Enhances your business reputation

A business thrives by keeping the clients’ interest in mind. One way to ensure that is through establishing trust. This virtue can be achieved by protecting your clients’ data. Lack of proper cybersecurity management systems can lead to data breaches which can cost you customers and finances. They also lower the reputation of the company due to its negative impacts. Thus a company that prioritizes the data security of their customers get more loyal clients, and experience success through doing more business.

A cybersecurity management plan and system are more than an option for a company. It is significant for the success and security of an organization. It is a responsibility for each team member including the leaders and technology team. No matter the company you may find yourself in, cybersecurity is a must in the modern world because it ensures information integrity and the trust of the employee and client.

About the Author:

Caroline Bird is a creative writer and digital marketer. She loves sharing her perspective, tips and how-tos related to productivity, business, technology, and SEO through her writing. Connect with Caroline via @bCarolinebird12

Smart Ideas – Why Smartphones Are Becoming a Vital Business Tool

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Look around you and you’ll notice that people of all ages are now glued to their smartphones. Children, adults and even senior citizens now heavily rely on smartphones to get through the day. As developments in communication improve, mobile devices are becoming more sophisticated, more advanced, and more of an integral part of everyday life. This is why smartphones are also increasingly becoming a vital tool for modern businesses. Read on to find out how and why smartphones can elevate your business to the next level.

  1. Smartphones Help With Organisation

Smartphones make it easy to organise your business in terms of time management. Simply download a scheduling software on your phone and you’ll be able to improve your work efficiency, reduce costs, and maximise the productivity of your business with a flick of your touchscreen. Switching from manual scheduling to an app-based scheduling software helps keep all your employees on track, and on the same page. With a clear interface that is available on your smartphone, you’ll be able to gain valuable visibility and insights on your resources at any time of the day.

     2. Instant Connection To Customers

With everyone looking down at their smartphones and typing away these days, it is no surprise that the smartphone has become one of the most direct and instant routes of connection to both current and potential customers. Whether you’re utilising Facebook, Instagram, Skype or Facetime, you’ll be able to connect to your customers and offer face-to-face communication at the touch of a button. Increased levels of communication with customers can also result in a flourishing business, so connecting via smartphones is the way to go in 2019.

     3. Access To Social Media

Smartphones are the gateway to social media. With almost everyone utilising Facebook, Instagram and Twitter in this age, it is no wonder social media has proven to aid in business development. Stay connected to your customers or fans via your social media platforms whilst also increasing your visibility and accessibility to clients, new and old. Social media is one of the best ways to promote your business in 2019 and is often the best way to spread information regarding your business’ actions in the quickest way possible. You can also run specific marketing campaigns on platforms such as Instagram and Facebook, offering you an even wider reach to pull in new clients and customers and thus increase your business revenue.

     4. Storage Of Important Information

Smartphones are a fantastic way for your business to store important information and files. With most smartphones now offering huge memory capacity, you’ll be able to store all the necessary files for your business both on your device and on the cloud system. This ensures that you can pull up files and information instantly, which is helpful in client meetings or when you’re out of the office and away from the computer. You’ll also be able to send these files out to whom it may concern, thus increasing the efficiency of your business.

     5. Quick Answers at The Tip of Your Fingers

Last but not least, smartphones offer you the benefit of having quick answers at the touch of a button. With quick internet access to websites such as Google, you’ll be able to research and look for answers to your questions instantly. Smartphones essentially work as encyclopedias that can truly elevate your business to the next level.

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We hope that this article has been helpful in giving you some quality insight into why smartphones are truly becoming a vital business tool. We truly believe that anyone looking to elevate their business to the next level should incorporate the smartphone into their daily business proceedings.