Digital Marketing is any marketing that makes use of electronic devices such as mobile phones. Digital marketing has gained unprecedented importance in today’s times as a considerable part of the waking hours are spent on electronic devices. The Americans expend more than 11 hours each day on their electronic devices and the situation is much the same elsewhere, as per reports.
Types of Digital Marketing
There are various kinds of digital marketing such as Search Engine Optimization, social media marketing and affiliate marketing; it’s all about what works best for a particular industry and audience.
Search Engine Optimization
Search Engine Optimization (SEO) is the process of growing the online visibility in search engine results. The users search for a given set of keywords by using Google and other search engines and receive individualized results based on location, keyword and browsing history. The organic search results are ranked with the use of search engine algorithms. SEO agencies such as Impressive Digital help in generating high levels of online visibility and traffic.
Search Engine Marketing
Search Engine Marketing covers the ground ignored by SEO. Google AdWords is the most common paid search platform. It charges a predetermined amount to display an advertisement in a number of places on the basis of criteria such as keywords and phrases. Pay-per-click advertising (PPC) is a digital marketing method whereby search engines charge a company for each click of the advertisement.
Social Media Marketing
Social media is pivotal to any marketing strategy. Social media marketing provides exposure and facilitates intimate connections with the consumers. The by-product of such interactions is feedback that is valuable for enhancing customer services.
Content marketing is the practice of delivering quality content to the users to generate sales and leads. It is comprised of tweets, YouTube videos and blogs. Content Marketing works well as it jells with other types of digital marketing such as SEO and Social Media Marketing.
Email marketing is the practice of updating the company’s customers at regular intervals through the medium of email. This fosters deep trust between the company and its customers, and provides value to the end users, thereby building brand trust and brand loyalty. People who opt for email subscriptions generally convert into active consumers.
Why Digital Marketing?
Marketing was once considered as the domain of multinationals and large corporations with deep pockets to mount and sustain an online marketing campaign. Digital Marketing has levelled the playing field, providing small and medium enterprises an opportunity to compete against the big boys. Small businesses can engage effectively with multiple customers worldwide even in the absence of physical stores and branches. Digital Marketing is also more cost-effective than traditional marketing as it delivers cost-effective marketing channels to small businesses with limited resources and capitalization.
To conclude, digital marketing bestows competitive edge to a business in today’s digital arena. The real goal of digital marketing is to boost online visibility, engage with consumers and enhance brand value. Quality marketing practices thereby benefit both the company and target audience.
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