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Top Reasons Every Business Absolutely Needs SEO

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Unless you have been living under the rock, you will know that SEO is important for visibility and greater searchability. Especially if you have plans to take your brand to the next level, it is important to invest in SEO right now. Unfortunately, many businesses are not known for getting the right SEO for their brands. This is why they often lag behind the contemporaries in the search engine and do reach out to the audience. For your information, SEO is a valuable marketing tool and has much more to offer than you think. Here are a few reasons, why every business needs SEO:

1.               Organic Search is the Need of the Hour

In simple words, organic search is a huge part of a business websites’ success. It is acknowledged as the critical component of any website as it can convert visitors into customers. As most marketers will tell you, Google has a large say in the search market as compared to its competitors such as Yahoo, Yandex, Baidu, and others. This doesn’t take away from the fact that the other search engines don’t contribute to your brand’s visibility. The truth is, Google owns around 755 of the search market, which is staggering. Therefore, when you settle for SEO practices, following the SEO guidelines will become a must. This is why you need to look for an seo agency that understands your requirements and comes up with the best solutions.

2.               A Better User Experience

Gone are the days when customers were only concerned with the core product and service. Today, a modern customer will see how you value them because they have a large number of options to choose from. Today, Google has learned how to interpret a website in the favor of the customer. This is crucial for the success of any business because no company owner wants to lose a prospective client. Customers are very clear about what they want. So if your website does cater to them, they will get repulsed and look for other options available.

3.               SEO Builds Trust

Long story cut short, the goal of a well-put SEO tool is to build a strong foundation for any website that gives a top-notch user experience. Bear in mind, a customer will always swoon over a website that appears in the earliest searches of Google. So if you manage to pull up your platform at a higher position, customers will eventually put their faith in what you have to offer. However, there are plenty of elements that are checked when a website is ranked such as the quality of backlinks, on-page content, positive user behavior, and a lot more. Only an experienced SEO professional can help you achieve the best results in a short time.

4.               Better Conversion

With the rise in the global domination of mobile traffic, local search has become the need of the hour. Keep in mind, local SEO is aimed at improving your website’s ranking in the local search. This means, people can quickly find you on the web, which will put them one step closer to making the final transaction. Local optimization is focused on specific towns, states, cities, and regions. It is aimed at establishing the message of the brand at a local level for maximum coverage.

Why Do We Need More Young Leaders in the Workplace

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young challenge org

It is an excellent time to be an aspiring young leader. Young leaders are needed and in large quantities. Here are the reasons why.

To inspire a generation of future leaders

Part of leadership development includes mentorship. Young leaders are more likely to encourage more young leaders, as they give them the role model that they require to pursue this treacherous path.

Research shows that young-headed organizations are attractive to young and upcoming leaders. They see the young figurehead as an outstanding anchor in life that they can lean on for hope. As more young take up positions, the more it unlocks the potential of humanity.

They are qualified to take up leadership positions

The glass ceiling has yet to be shattered, as it takes almost twice the level of qualification for a young person to be promoted. With the right amount of leadership coaching, there are millions of potential leaders out there. Some fear taking responsibility, as they are unsure of their capability.

Young leaders are proven regarding inclusive and consultative working environments

A 21st-century leader must possess certain traits for him or her to be successful. One such trait is the ability to lead a friendly working environment. Research shows that young people are more likely to consult, learn, improve, listen to feedback, and extend empathy to their teams. When an organization has such a leader, there is less burnout, high job satisfaction rate, community-conscious workplaces, and meaningful work. Such organizations don’t just chase profits; they look at the bigger picture.

Young people are known to be resilient

In the modern era, new and diverse problems require an assortment of skills. Everyone is invited to the table to help navigate the new challenges in marketing, branding, customer relationship, product development, and other business processes. In the public sphere, issues of policy and implementation also call for everyone to participate.

In future, these traits will make the young become more inspiring leaders as the world moves towards experiential (customer experience-centric) economy.

They make the bulk of the consumers

Young people consume most of the products that come out of it. While they are doing a good job, they are shaping up to take the same by storm. They are bringing something that was not there in the past. Young people and leadership roles are becoming more compatible as more of them join the elusive class of executives and succeeding.

To promote an equitable workplace

More young people emerge to populate the emerging leadership roles in the public sphere and the corporate world. The overall outcome is a balanced workplace. Such an environment, though rare, it provides complimentary qualities that both men and women possess. The outcome is a successful organization.

Conclusion

For us to get more young leaders, we need more and more of them today to inspire others. That’s why we need more support and organisation who provide confidential counselling for young people. We also need to realize that the place for youngs in the global economy is enormous, the earlier we let them take the lead, the better it will be for the world.

Digital Marketing: A New Way of Marketing

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digital by joshua sortino

Digital Marketing is any marketing that makes use of electronic devices such as mobile phones. Digital marketing has gained unprecedented importance in today’s times as a considerable part of the waking hours are spent on electronic devices. The Americans expend more than 11 hours each day on their electronic devices and the situation is much the same elsewhere, as per reports.

Types of Digital Marketing

There are various kinds of digital marketing such as Search Engine Optimization, social media marketing and affiliate marketing; it’s all about what works best for a particular industry and audience.

Search Engine Optimization

Search Engine Optimization (SEO) is the process of growing the online visibility in search engine results. The users search for a given set of keywords by using Google and other search engines and receive individualized results based on location, keyword and browsing history. The organic search results are ranked with the use of search engine algorithms. SEO agencies such as Impressive Digital help in generating high levels of online visibility and traffic.

Search Engine Marketing

Search Engine Marketing covers the ground ignored by SEO. Google AdWords is the most common paid search platform. It charges a predetermined amount to display an advertisement in a number of places on the basis of criteria such as keywords and phrases. Pay-per-click advertising (PPC) is a digital marketing method whereby search engines charge a company for each click of the advertisement.

Social Media Marketing

Social media is pivotal to any marketing strategy. Social media marketing provides exposure and facilitates intimate connections with the consumers. The by-product of such interactions is feedback that is valuable for enhancing customer services.

Content Marketing

Content marketing is the practice of delivering quality content to the users to generate sales and leads. It is comprised of tweets, YouTube videos and blogs. Content Marketing works well as it jells with other types of digital marketing such as SEO and Social Media Marketing.

Email Marketing

Email marketing is the practice of updating the company’s customers at regular intervals through the medium of email. This fosters deep trust between the company and its customers, and provides value to the end users, thereby building brand trust and brand loyalty. People who opt for email subscriptions generally convert into active consumers.

Why Digital Marketing?

Marketing was once considered as the domain of multinationals and large corporations with deep pockets to mount and sustain an online marketing campaign. Digital Marketing has levelled the playing field, providing small and medium enterprises an opportunity to compete against the big boys. Small businesses can engage effectively with multiple customers worldwide even in the absence of physical stores and branches. Digital Marketing is also more cost-effective than traditional marketing as it delivers cost-effective marketing channels to small businesses with limited resources and capitalization.

To conclude, digital marketing bestows competitive edge to a business in today’s digital arena. The real goal of digital marketing is to boost online visibility, engage with consumers and enhance brand value. Quality marketing practices thereby benefit both the company and target audience.

Is Your Small Business On Google+?

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The last few years have seen a trend where more and more companies like Zippy are setting up business pages on social network sites. With millions of people now signed up to these sites it makes sense to advertise your business to such a large potential customer base. If you’ve already set up a business page on Facebook and Twitter you might see little reason to join relative new boy Google+ but this would be a big mistake, for both you and your business.

ScreenHunter_24 Aug. 31

Small business, Internet and Social Media

Although Google+ was only set up fully in September 2011, it is already comfortably the second biggest social network site in the world, second only to Facebook. Research by Janrain shows that, of the people using social network sites to log into other websites, 46% of people use Facebook while a surprising 34% use Google+. These figures are made even more impressive when you consider that Yahoo is the third most popular site with just 7% of social logins while Twitter manages just 6%.

At the start of 2013 Google+ had over 500 million registered users and 343 million active users. Searchmetrics also estimates that sharing on Google+ is actually increasing more rapidly then even Facebook. Figures show that people using Facebook are sharing on average 10% more each month, while people using Google+ are sharing 19% more each month.

When Google+ first launched many people believed it was designed to work like (and compete against) Facebook but it has now evolved into a far different social network platform. Google+ is designed to link all the Google sites together, such as Google Maps, images, books, Youtube…etc, with Google+ at the top controlling the whole package.

So, apart from a large potential customer base, why else should a small business owner use “Google+?” If you write your own blog then Google+ allows you to link your account to the content you create, so every person reading the blog knows you were the person who created the original material.

Google+ also allows you to set up a local business page. This then appears on Google Maps and Google Local and immediately tells people searching for your services: the location of your business, the opening times, what you sell, customer reviews, photos, videos…etc and all in one place.

Google+ also plays an important role in the Search Engine Optimisation (SEO) of your business website. Pages with a social profile on their network are rewarded with better search results. If you also add your ‘Google Place’ to your Google+ account you will see just how much easier it becomes to find your website using Google.

Don’t forget that Google is also the worlds most popular search engine (just think how many people now say ‘Google’ it) and, according to the companies research, 97% of consumers now search online for local businesses. If your small business has a Google+ account and your competitors don’t, potential clients and customers are going to find your business before theirs.

So, with such impressive membership figures and growth, an easy way to link your business to all of Google’s sites and improved SEO, the question is – can your small business really afford not to be on Google+?