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Contemporary Comforts – Key Inclusions to Modernising Your Home

January 11, 2019 by Reporter Leave a Comment

It’s easy to give your home an overhaul without breaking the bank and getting the builders in, and with the turn of the New Year there’s no better time than now to modernise your home. As such, follow these handy tips to taking a step towards a more modern home with a completely updated feel.

Window Coverings

If you get this wrong it can send your room back decades and with such a wide range of modern options available you can’t go wrong when it comes window coverings. Plantation shutters have made a big comeback as they give your room an open and airy feel whilst sheltering the room from the sun and keeping it nice and cool. There’s also an option to pick roman shades and wooden blinds that will give the same desired effect. As long as you stay away from the old heavy curtains and dark patterned fabrics you can’t go wrong.

Lighting

Carefully considered lighting can bring any room to life. You can convert dark and cramped rooms into open and airy spaces that are welcoming and desirable simply by purchasing some new lighting. Whether it’s a few strategically placed floor lamps to brighten a corner of the room or a some lamps on the side to create that cozy feel it’s a great way to easily change the vibe of any room and create that modern look. You could even take it one step further and replace the ceiling fixtures, there’s a huge range of modern masterpieces on the market for you to choose from that create a new interesting focal point for the room.

Outdoor Rooms

Who said rooms have to be inside? People often have outdoor space that can easily be transformed into an extra “room” even if it’s not a large space. You can add some outdoor furniture with some cushions for extra comfort along with some fairy lights to add that cozy feel. If you’re feeling slightly more adventurous why not add a pergola for a bit of privacy. That way you can sit back and relax with a glass of wine and the bbq on without a care in the world.

Repaint

Nothing instantly modernises your room more than a fresh coat of paint. Whether you repaint with the same colour to sharpen up your room or choose to be daring with a new bolder colour you’re sure to overhaul the look of your room and create that modern feel. When painting it’s vital to prep- you don’t want unsightly drips and smudges that will make you regret ever deciding to repaint in the first place. If you’re unsure about whether the colour will match the rest of your soft furnishings always do a test patch first, let it dry and then check you’re happy with it before painting the rest of the walls.

Update your Bathroom

I’m sure everybody will agree that bathrooms get dingy and outdated very quickly. But even if a whole new bathroom suite is not an option there are ways you can modernise your bathroom at a fraction of the price. Changing Faucets and door knobs instantly give you an updated look. Changing from a scratched old gold tap fittings to new shiny chrome ones will have a huge impact. You could also change the shower curtain and scrub the grout in between the tiles- an easy and affordable way to instantly modernise your bathroom.

Summary

All in all, making small changes to your home can have dramatic improvements to the look and feel of your interior. By following these handy tips and dedicating a few weekends to a good cause you can overhaul your home and give it a fresh modern look without breaking the bank.

Considerations To Make When Insuring Your Business

December 21, 2018 by Reporter Leave a Comment

Insurance has become an essential part of living, from health insurance to car insurance, life insurance to travel insurance and there’s even pet insurance. So it makes sense that for businesses, insurance can be the beginning or end to a venture. No one likes to pay out money on a maybe accident that rarely realises itself, but in the chance that it does, you want your business to be covered. Coverage can include losses related to the actual business to losses related to covering employees who lose income because they are not able to work.

The five main categories that businesses can find themselves needing insurance are compulsory insurance, loss of income insurance, asset insurance, liability insurance, and cybercrime insurance. When running a business in Australia, businesses can choose to have all of the above types, except compulsory which includes workers’ comp, public liability, and third-party personal injury insurance. Even though compulsory insurance only covers those three categories, those looking for business insurance have to consider the full range of coverage needs for their business. Continue reading to learn more about what to take into consideration when choosing business insurance.

Risk

When looking for business insurance, owners have to take inventory of the business and assess risk. When assessing risk, consider the location of your business as a risk. For example, those with businesses in places that experience natural disasters might find they need coverage for property loss. Other risks include fire hazards and risks related to injuries that might occur as a part of the job. The point is to determine areas where your business could be vulnerable to problems that can arise.

Compliance

While there is compulsory insurance, businesses have to make sure they comply with any regulations. This means they not only have to provide coverage, but it also has to meet the guidelines related to the industry that the business operates in, which might require purchasing additional coverage. Either way, it is better to have more coverage as opposed to just meeting the requirements.

Your Industry

Compulsory insurance is mandated by the government. To be on the safe side, though, knowing what to insure is wise to carry for your industry is also important. Most industries provide guidelines for what is considered good practice, but knowing exactly what areas should be covered is always a good idea.

Employees

When purchasing insurance, figure out coverage for your employees. While businesses are not mandated to cover employees outside of compulsory coverage, it might be a great idea to get extra coverage for employees in industries where the risk of injury is higher, for example, in the construction industry. If an accident or loss occurs, with insurance, you reduce your risk of a lawsuit.

Consider Coverage For Negligence

While you are a competent employer and business manager, you want to find policies that will cover you for negligence. No one goes about ignoring the important details of their business, but sometimes accidents happen as it relates to not being aware of existing problems or even being knowledgeable about the subject. A good insurance policy will cover accidents related to negligence.

International Coverage

If your business is an international one, you want to make sure you are complying with laws and regulations related to insurance coverage. This is important as it relates to any loss that might occur through events happening in the country where your business is located. In this situation, it might be wise to research laws that govern the country in which you choose to do business before insuring your business.

Getting The Most From Insurance

The above are just a few things to consider on the search for your policy. Insurance can be a lifesaver during hardships, and while it can get pretty expensive, in the long run getting insurance that provides your business the right coverage is important. Without it, a minor issue has the potential to be a major legal problem.

Australia’s New Workforce is Driving a Change Amongst Employers

November 28, 2018 by Reporter Leave a Comment

It may be surprising to find out that life expectancy can be dramatically reduced for labourers who are not doing what they love. This could be the reason why things within the labor force are changing, especially amongst younger generations.

How Career Affects Life Expectancy

There are a lot of things that affect life expectancy, and most of those things are obviously linked, such as the food consumed or the quality of healthcare a person receives, but the career a person has may seem a little ludicrous. The reason a person’s life may be cut short by doing something he or she does not love has to do with the stress linked to such a job. A person who hates going to work yet still goes is bound to build up negative feelings, which will likely manifest into stress.

This stress seems to affect a person’s health, especially when exposed to it for long periods of time. Most people stay in a particular job for years, making it pretty clear how it can affect this labourer’s health in the long run. Stress releases cortisol, a stress hormone that is meant to help the body in “fight or flight” situations but can do harm if the body is overly exposed to it. Too much cortisol in the body can lead to things like elevated blood sugar levels, weakness, or rapid weight gain just to name a few things.

Career Loving is Changing Today’s Workforce

There is no doubt that more people in today’s workforce want to do something they love more than anything else. This is especially true for millennials, which are slowly becoming a major group within the workforce. Older generations seem to care only about the paycheck made from any given career, but it seems that younger generations see the value in doing something meaningful.

It is a drastic change that will likely get some criticism, especially from older generations, but there is no stopping this trend. All one needs to do is pay attention to some of the other values that millennial’s hold close to their hearts like experience over things in order to understand this strange trend. Perhaps, this is the reason many young Australians are turning towards impactful careers rather than pure money-making ones.

Most people might mistakenly believe that careers that serve a human purpose would be relatively scarce, but that is not the case. There are a number of careers that young people are turning to, most of which come with degrees that can be attained online, making them both affordable and accessible. One of the most meaningful careers out there is a nursing career.

It is one that comes quite varied with some nurses working in hospitals while others taking up residence in a person’s home as a home nurse. Some nurses become travelling nurses who end up blending their love for travel and helping people. Another career worth highlighting is that of a social worker. Again, this is a career that can touch people’s lives in priceless ways; for example, some social workers can dedicate their lives to helping children who might have been mistreated. Social workers can also be helpful to adults like women who have been victims of domestic violence just as an example.

Another popular career that many young people looking to contribute to society might look into is police work. Granted, police work can put a person in harm’s way, but Australia’s crime rate is relatively low compared to other developed countries like the United States. This does not mean the people donning the uniform are any less brave, but it surely feels better to know that the profession is not as dangerous as it could be. Earning a degree within this field can be done online, which is surprising, but it does open doors to a workforce that is eager to contribute positively to society.

These are just some of the professions giving young Australians fulfilment. This is likely to drive change within other companies out there if they want to attract employees who want to feel like they are doing more for people, which could create even more effective corporate citizens. Companies that take active steps towards helping society or local communities may attract younger employees and may even retain them longer.

The Best NBN Ready Routers for 2019

November 26, 2018 by Reporter Leave a Comment

Are you looking for very fast internet speed? Then what you need is a NBN (National Broadband Network) ready router.

These routers come at the speed of 12Mbps, 25Mbps, 50Mbps and 100 Mbps. To download your files at these speeds, you need to get yourself a modem router that is compatible with your location’s NBN’s chosen type of technology. In this article, we are going to present you with a selected choice of NBN ready routers that are available in 2019.

NetGear DGN2200

At the price of $128, you can get NetGear DGN2200, which is a wireless modem router. It comes in unique style and shape. Next to being able to handle fibre and NBN cable functionality, it is also an ADSL2+ modem.

It provides you with N300 Wi-Fi, as 2.4 Ghz single-band transmission. It offers you all that you require, and works well with NBN FTTP/FTTH type connections. It’s a quality router that has a wireless that can perfectly cover your home.

TP-LINK TD-W9970

TP-LINK’s TD-W9970 is capable for all the fast transmission speeds, up to the most wanted 100 Mbps speed. It is a Wireless N VoIP VDSL/ADSL modem router. It utilizes VDSL technology to achieve such high speed, in this case VDSL2. The price is great – only $89.95.

This router is a great choice in the case that you have ADSL2+ connectivity right now, and are soon going to be provided with VDSL2 NBN. It’s backwards-compatible with ADSL technology, so you can get it as soon as possible.

NetGear DM200 High-Speed DSL Modem

NetGear’s DM200 is a great router for NBN compatibility, but it doesn’t have the feature to work as a wireless router. The price is good – it is available for only $89. It is made to work with ADSL, ADSL2, ADSL2+, VDSL, and VDSL2 technologies.

If you are only looking for a wired connection, the LAN port can be directly connected to your PC. There is only one LAN port, so it’s a great router if you already have a powerful Wi-Fi router in your hands. If you don’t, then you might want to look for another option.

D-Link G225 N300 ADSL2+/VDSL2 Modem Router

D-Link’s DSL-G225 is a modem that works with all the available NBN speeds. Its internal network speed is 10/100 Ethernet. The same as TD-W9970, this router is compatible with VDSL and ADSL technologies.

When it comes to wireless distribution speeds, they are at 300 Mbps over the 802.11 n Wi-Fi standard. This makes it a really great choice for a NBN ready router. Next to impressive features, it also looks great, so it’s a router that you’ll want to try out. It comes at the price of $99.95.

NetComm NF10W

NF10W is a beautifully designed VDSL/ADSL modem router which works perfectly for NBN via the FTTN model, making use of fibre connectivity to a node in your basement (FTTB). There is a separate WAN port that can work with Gigabit Ethernet, which is 10/100/1000, or in other words, one that can get speeds of 10 Mbps, 100 Mbps and 1000 Mbps.

For LAN purposes, it offers four Fast Ethernet ports, which are compatible for 1/100, or 10 Mbps and 100 Mbps speeds. Furthermore, you get N300 wireless connectivity. The cost is $104.

NetGear D1500

Another NetGear product – D1500 comes at the cheap price of $49. You should keep in mind that unlike most other routers discussed in this article, it isn’t VDSL2 compatible. It is an ADSL2+ router that works with fibre and cable. This means that it has a dual LAN/WAN port in the back, which works with NBN by utilizing FTTH delivery only.

This router’s ADSL2+ capability is at 20 Mbps. When it comes to its Wi-Fi speed, it is at 300 Mbps. It includes only two LAN ports for Fast Ethernet, which has higher speed than standard Ethernet, but lower than Gigabit Ethernet. This means that you can reach speeds up to 100 Mbps. Due to only two LAN ports, it’s not suitable for more than one device. Netgear has launched some super fast 2019 Modem router models.

Linksys X3500 N750

If you are looking for a Gigabit Ethernet device, with the speed up to 1000Mbps, then Linksys X3500 N750 is the right choice for you. It comes with an ADSL2+ modem, and is one of the more expensive choices, being $130. It does a great job at distributing NBN connectivity through your home.

Its Wi-Fi standard the same as other routers that utilize 802.11n. However, it works on dual bands, which means that its Wi-Fi transmission is boosted to 750 Mbps. Its downside is the design that looks quite outdated, and it offers less features than some of the other choices in this article.

Conclusion

A NBN ready router is your path to fast internet speed. Take into consideration these reviews of some of the best routers out there, and make your choice. Remember to make sure that the modem is compatible with the NBN’s chosen type of technology in your area.

Also, another thing to bear in mind is the security aspect of your gear. IT Support Sydney specialists recommend looking only at routers that have WPA2-PSK or greater encryption methods.

Though most routers will have WEP and other methods available as well, make sure to tick the WPA2 method and, of course, to choose a strong password at least 12 characters long, with spaces, numbers and other uncommon symbols. And finally, to ensure the best speed possible out of your Wi-Fi, check the channel availability and choose the least busy channel.

Rebooting your Resume for Executive Roles

November 25, 2018 by Reporter Leave a Comment

One reason that people seek out professional resume writing services is that, at some stage, their trusty resume, which has served them well for years, has suddenly stopped generating call-backs.

Generally, the problem falls into one of two types. The Type One problem is that the market has changed; far more common is the Type Two problem, that the applicant has changed.

For people who have been with one employer for decades, the job market really might be substantially different. Compared with 10 years ago, resumes tend to be more focussed on achievements, to profile career development rather than long service and to leave out personal details such as age and marital status.

Perhaps the most significant environmental change in recent years has been the advent of Applicant Tracking Systems (ATS), which electronically read (parse) a resume. Although not deployed universally, they are now common and will become more so. How to write an ATS-friendly resume will be the subject of a later article.

For Type Two problems, a more customised approach is required. Many people who have successfully used a highly technical resume in the past suddenly find it impossible to step up into a leadership role. These might be Solution Architects who want to move into a CTO role, Financial Controllers applying for CFO positions or Senior Policy Advisors wanting to try their hand at an EL1 or EL2 role in government. In all these cases, the would-be exec has simply outgrown their previous resume.

No reputable professional resume writing service will tell you that there is a single formula for a successful executive resume. Certainly, one should be extremely sceptical of any claim that there is a correct number of pages or a standard format that will work for every candidate. On the other hand, there are some principles of good practice that can help.

The first and hardest change is to let go of the old version. Is it really important how proficient a CTO is at programming in C++? The reason to hire a CTO who was a Programmer and then a Software Designer and then a Solution Architect is not for their hands-on skill but their understanding of what goes into successful technological changes, why they work or don’t, who needs to input into design, how you get clients to realise the benefits of new technologies and so on.

If 15 years of software design got you to Solution Architect, 20 years is not going to get you to CTO, not unless along the way you learned more strategic and profound lessons than a few additional coding tricks.

By way of an example, the table below shows just a few priority differences between executive and professional resumes.

Solution Architect	CTO
Skills infrastructure analysis project management software design Achievements technical solutions developed compliance with budgets and schedules	Skills digital maturity strategies change leadership oversight of large project and ops teams Achievements organisation-wide change future-proofing business
Financial Controller	CFO
Skills financial and management accounting statutory reporting budgeting and forecasting Achievements resolution of audit issues streamlining of reporting functions	Skills risk, compliance and governance strategic planning personnel management Achievements leadership of major organisational change improvement in top or bottom-line results
Senior Policy Advisor	EL1 / EL2
Skills policy and environmental analysis stakeholder engagement project coordination Achievements delivery of policy reports provision of advice to Minister	Skills government agency interoperability senior-level stakeholder influence leadership and vision Achievements new program or initiative launched measurable change in social outcomes

Not all leaders are alike. An executive resume needs to carve out a clear point of difference. Once you’ve established your credentials, with clearly articulated and relevant achievements, then the work really starts. How do you stake out a niche area of practice, that is uniquely yours? In the first place, curb the instinct to describe yourself as a dynamic, passionate change-maker. Sounding like everyone else is inherently self-defeating if the purpose is to stand out. Think about what it is that you offer, which someone less skilled, less experienced or just not you couldn’t do. That’s the value proposition; that’s the focus of your resume.

5 Strategies to Minimize Abandonment of Shopping Carts for Your Online Store

November 6, 2018 by Reporter Leave a Comment

Once a customer makes a few purchases from your store, they are bound to be loyal. However, abandoned carts are always a problem for most online stores. Luckily, it is easy to manage them and get back your loyal customers to their buying behaviors. Some of the tactics you can use include:

Follow up on abandoned carts

Regardless of how strong your SEO strategy is you need a plan moving forward. Following up on abandoned carts is the first strategy you can make a follow up on. Once you have a SEO agency set up the framework to drive more traffic to your site, you can proceed with your core skills. Follow up on customers who were once buying from your store and lure them back to continue doing the same.

Manage your leads from the start

It is a long road from the time a person visits your online store to when they choose to buy. Most of the time potential customers will give up along the way or take a lot of time before they can buy from your store. Luckily, you can close a sale within a short period if you choose to manage your leads from the start. Once you drive quality traffic to your site with help from the best SEO agency, you can start managing them from there. Allow yourself to ask them for help as soon as they show up on your site. You can offer to help them find an item with ease and close that sale within a few minutes.

Utilize email marketing for buying customers

Email marketing is what every online store should use not only manage abandoned carts, but also to increase the conversion rate. The returning customer is your major asset as they guarantee that you will have sales in future. Always treasure that and by using email marketing, you can win every day for loyal customers. To maintain that spirit of buying, you will need constantly send promotional emails to customers and remind them of the best offers they are missing out on. Consult a SEO agency with expertise in email marketing to optimize your email content for objective marketing.

Keep track of the customers ‘buying behavior

The buying behavior should have an even pattern for a loyal customer. If you identify any deviation from the norm, then you should move in to find out what went wrong. Did the customer change stores, or did the customer move? It helps you to keep a record and remind the customer to come back now and them. If they went to another store, then they might come back when they hear from you.

Respond to views and responses from customers

Since you are running an online store where people are spending their real hard earned cash, then you have to respond to their queries. Whether positive comments or not, you need to keep your composure. It is all about making the customers happy. If the customer is not happy then your business will be in danger or losing revenue. You have to make sure that you follow up on any issue and respond as fast as possible and assure a better service. Also, respond to complements from customers to a cordial relationship.

Making a Difference – The Benefits of Working in Aged Care

October 24, 2018 by Reporter Leave a Comment

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With Australia’s growing elderly population, the need for people working in aged care jobs is more vital than ever. Working in aged care is a way to provide the elderly with not just physical and personal support, but also emotional support for those who are vulnerable in their golden years. There are a wide variety of aged care jobs available, and regardless of what you choose, there are multiple benefits of working in aged care. In this article, we will run through why working in aged care is beneficial to not just the elderly but also yourself.

Read on to find out more!

Multiple Opportunities At Your Disposal

Aged care is one of the fastest growing industries, and there is a shortage of workers to fill up the spots. This creates a huge demand for professionals in the field, providing multiple job opportunities all around the country. Some of the various fields of aged care you can enter into include palliative care, personal care, dementia care, respite and end of life companionship. Having a Certificate IV in aged care will qualify you for dozens of jobs, some of which come with government subsidies.

2. Improve Lives For The Better

Individuals looking to work in aged care are empathetic and have a strong desire to improve lives for the better. For many elderly people, the need for assisted living can be quite difficult to accept, sometimes leading to issues with mental health. A high number of these individuals fall into depression, which can often be avoided when the right care is provided.

A job in aged care puts you in a position to provide mental, emotional and physical support for those who truly need it. If you want to make a difference in people’s lives and improve their well-being, working in aged care may be the perfect fit for you.

3. Develop Rich and Fulfilling Relationships

As an aged care worker, you will work in close capacity with individuals who may be twice your age – imagine all the amazing stories they may be able to share with you! They may impart their advice, knowledge and wisdom to you; helping you develop a meaningful and reciprocative relationship with them.

Assisting your patients in the decision making process, and getting to know them, their needs and their desires on a deeper level, will assist you in making the right choices for their individual circumstances. Working in aged care truly offers a rounded and fulfilling experience to all involved.

4. Improve Your Communication Skills

Anyone who has had experience with elderly relatives or grandparents will know that effective communication can sometimes be difficult. Communicating with the elderly requires patience and understanding. Finding ways to converse with your clients will build upon not only your communication skills, but will develop your own patience and tolerance.

5. It Is Professionally Rewarding

Aside from being a personally rewarding career, Aged care is both a personally and professionally rewarding career. You can make an average yearly income of $65,000 in Victoria, one of the top three regions for aged care in the entire nation. Aged care is also a career in which there is quite a bit of flexibility offered, ensuring you aren’t spending too much time at work, away from your family, friends and loved ones. Aside from flexibility, there is no age barrier when it comes to aged care, and shift work means you can fit your career into your life without having to sacrifice your social life as well.

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We hope that this article has given you some insight into the number of benefits that come with working in aged care.

The Logic of Layouts – A Guide to In-Store Displays

October 17, 2018 by Reporter Leave a Comment

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When customers arrive at your store, it’s crucial that you present whatever you are selling in a way that will make it appealing to them and make them want to buy. Take a moment to put yourself in their shoes and consider how you can best display the product to highlight its features, show-off its unique selling point and make the consumer see why they need to make the purchase.

With in-store merchandising, you have the opportunity to do just this. You can design a display to present your products to the consumer, to offer information about the product and show how it can add value for the consumer. Effective in-store displays allow your customers to visualise themselves using the product, wearing the clothes or engaging with whatever it is that you are selling. It’s one of the most important marketing assets for any store owner to use and a very powerful tool but it’s important to take some time to make sure that you do it right.

Let’s take a look at just some of the ways you can make visual merchandising and product placement work to your advantage in-store.

Target Audience

In order for your in-store display to deliver, you need to ensure that you are designing your display for the right people. It’s not enough to target your customers based on age, income level, or education level, you need to go deeper into their behaviours as well as their psychological attributes. To get an in-depth sense of who your customers are, try sending surveys to repeat customers to get a true sense of what it is they want and expect from a store like yours.

Keep up with market trends to find out what’s working in your niche and visit some of your competitor’s stores to see what they are doing to successfully reach your same target audience. Armed with this information, you can create a display for your products that will entice and draw in your customers.

Focus On The Senses

Your customers experience your in-store displays, not just through seeing them but through other sensory stimuli, too. Visual merchandising tends to focus on the eye of the customer, as it is the easiest way to communicate with your audience. However, you can make a large number of sales for your product if you focus on the other senses as well.

For example, the music you are playing in the background of your store can be an influencing factor and useful marketing tool. You can slow customers down by playing softer, more deliberate, lighter music. If your product is for the younger generation, make sure to crank up the music and play upbeat dance sounds or hip-hop tunes to get the audience to browse in the store longer. You can accomplish the same effect with the other senses as well such as using different textures for touch and having different air fresheners and other smells in the air to have a positive influence on the customer.

Group Similar Items Together

When you have a product that is selling well, you can use it to your benefit by placing similar items in displays near your successful product. However, it’s important to keep similar products together as you need to ensure that your display still makes sense. Pair similar items together that will complement each other or are related in some way.

For example, if you have an electric store and one of your microwaves is doing great, trying to pair a TV with it on a display would not be a good idea. However, pairing a TV with a popular surround sound system would be a great pairing and will likely increase the number of sales for both items.

Create Ambience With Light

A great in-store display will be lifted by the overall ambience you create. It’s important that you try to put your customers in the right mindset to encourage them to buy and to give your display more life. For example, mood lighting and soft music could be a hit when trying to sell high-quality lingerie, while bright lights and energetic music can create a “game day” atmosphere in a sports shop. Lighting can make a real difference in your displays so be sure to pay special attention to different types of soft and harsh lighting and experiment with different coloured lights to best highlight your products.

Use The Right Approach

Creating effective in-store displays to highlight your products is as much a science as it is an art. For positive results, it’s crucial that you take the time to understand your target audience so that you can take the right approach to garner their interest and appeal to that particular market. Experiment with different layouts, music choices, colours and textures until you find a design that works for you and your store. With the right display in place, you can be sure that your sales will increase, your customers will be more interested in what you are offering and you will be on track to a successful future.

A Successful Business Isn’t How Much You Earn; It’s How You Use It

August 27, 2018 by Reporter Leave a Comment

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Measuring the success of a business should not be based solely on how much the company makes in profit. The Income earned by a business is not as important as how that income is used. Where you choose to reinvest your earnings, whether it be in advertising, staff, small business accounting software, product development or anything else that can improve your business, will be crucial to the future of your company.

The old adage ‘it takes money, to make money’ can certainly be applied here. As a struggling startup, every last cent you make needs to be spent wisely to ensure the longevity of your company. Once you start turning a profit, you can’t get complacent. In fact, once you have money coming in the door, you need to look at where that money can be best allocated to grow and enhance your business, improve your processes and ultimately grow your company into a serious player in your niche.

Continue reading for some useful tips on how using your money wisely can benefit your business.

Hire The Right People

Business owners, especially in new companies, tend to wear many hats. Often times, they are looking after the marketing, the accounting, product development, customer service and virtually every other element of the business. Not only is this inefficient, it’s also exhausting, stressful and will eventually end in disaster.

As soon, as you are turning a profit, the first thing you need to do is to hire a team that you can rely on to help you move towards your business goals. Depending on your needs, you might hire part-time staff, a remote team or perhaps outsource some of your tasks to third-party. Whatever route you decide to take, if done correctly, you will have more time to focus on the areas of the business that you are best at.

Streamline Your Processes

Depending on the kind of business you are running, there are a multitude of software packages and tools at your disposal that can help you become more efficient. Remember, ‘time is money’ and the more time you can gain back in your day, the better positioned you will be to move your business forward and grow.

For example, if you spend hours every week going looking after your finances, consider utilising accounting software to make things easier and gain that time back. Perhaps you spend hours researching the right social media strategy for your business, then maybe hire a digital marketing company to alleviate the pressure. Having dedicated people and tools doing what they are best at, you can streamline your business and everything will run much more efficiently.

Invest In Marketing

In order for your business to stand the test of time, you need customers. It doesn’t matter if you’re a B2B business, you sell to passing foot-traffic or your entire operation is online, you need to implement a marketing strategy that will allow more people to find you.

Successful business owners are the ones that know how to put their business in front of more eyes. You need to let your market know that you exist and give them a reason to choose you over your competitors. Maybe your products or services are better, you offer more competitive pricing or you are better at customer service. Whatever your USP is, find out what it is and invest in a strategy, whether digital or traditional, that will let your business reach a bigger audience.

Work Smarter, Not Harder

Whether you are just starting out in your new business or you are a seasoned business owner, spending your earnings the right way is crucial to your success. When you have money coming into your business, you need to allocate it to the right areas of the business where it can have a positive impact and help you move closer to your objectives. As your business grows, so too will your workload. To avoid working yourself too hard and potentially burning out, you need to make smart decisions with your finances early on to ensure a long and successful future.

Coworking Cross-Pollination – How to Give Your Business a Buzz with coworking

August 23, 2018 by Reporter Leave a Comment

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Globally, coworking offices have surpassed the 10,000 mark with many businesses finding this office solution very cost-effective. In Australia, the coworking scene has become extremely popular with tech and start-up companies initiating the revolution that has redefined office space. As office rents rise in Melbourne, Sydney, Perth and even Canberra, businesses and professionals are taking advantage of this new office format that appears to do more than just provide Australian professionals with a place to work.

One of the most central functions of the coworking space is related to the ability of professionals to effectively network. By virtue of the office’s typical organisation, professionals are almost forced to engage each other in conversation. In fact, by placing an emphasis on networking, professionals lay the groundwork for business growth. Please click on the following link at http://www.servcorp.com.au/en/coworking/ to view how many coworking spaces function.

Continue reading to learn more about how you can leverage networking to your advantage in the coworking space.

Use Proximity To Your Advantage

One way to use networking to your advantage is to take the initiative by starting conversations among your coworking mates. Australians, by nature, are social creatures at work, but the coworking space places you right in the proximity of others who might or might not be in your same industry. Start conversations about your work or any industry topics as a whole. Talk up the kind projects and people you work with in a way that promotes your business in a positive light.

Conversely, listen to the conversations around you. You might be surprised a lot of information is exchanged in even the most minor conversations involving small talk. These light informal conversations build the foundation of more relevant networking opportunities by providing participants with the chance to get to know each other before engaging with each other more formally.

Engaged Community

The coworking craze in Australia started with start-ups needing affordable office space near business districts that were often too pricey. Today, these office arrangements have grown into hubs that are microcosms of the Australian business community. Moreover, these communities offer professionals and businesses alike opportunities to engage the coworking community as a whole.

Savvy professionals can offer to help assist with coworking community events. They can even host their own events where they present some facet of their business to the coworking community. Some might even engage the community by starting an online newsletter or social website dedicated for people to meet online. The point is to use the community to your advantage by becoming an active participant.

Find Collaborators

Use the networking established by connecting with your workmates by participating in the community as an opportunity to collaborate with other businesses within the coworking space. Some of the most successful innovations have come out of the coworking space, and many of these innovations have been founded in the collaboration. Plus, teaming up with others in the coworking community will give you the benefit of learning about other industries as well.

Branch Out

Finally, by networking in the community and developing all of these connections, you can branch out and meet others in the greater business community. These connections can lead you to branch out in other areas in the city and in Australia, in addition to other opportunities. All of this networking, ultimately, will help you in expanding and growing your business.

Using Networking To Your Advantage

The co-working space’s organisation lays the groundwork for much networking. More significantly, the greatest benefit to the modern day co-worker is that the social factor allows people to network while working. Furthermore, in a climate that already is primed for social interaction, Australians might find that doing most of the footwork where networking is concerned is effortless.