We often hear stories of people who set up their business with no start up funds, reinvest the income in the business and grow organically.
Enter the two women who run DIY publicity
Founders, Jules Brooke and Simone Heydon, started Handle Your Own PR in Australia three years ago. And now they are a global business! In 2010 they opened an office in the US and recently started operating in the UK. Handle Your Own PR: Jules Brooke and Simone Heydon. Set up for small businesses and individuals who want or need publicity but don’t have the funds to pay an agency
“We truly have a passion for small business” founding partner Jules Brooke says. “We have a full service PR agency and felt awful turning away potential clients who simply didn’t have the funds to pay for a campaign when we were aware that the media would probably love their story.”
Small business Publicity
Now running in three countries, Australia, the USA and England, (www.handleyourownpr.com.au, www.handleyourownpr.com and www.handleyourownpr.co.uk) Handle Your Own PR is one-of-a-kind. Nowhere else in the world has someone set out to inform and facilitate how to get publicity for small businesses. These two women saw a niche and went for it.
HYOPR is a do-it-yourself publicity business, helping small businesses and entrepreneurs generate publicity without the use of a PR agency. The Australian, UK and US websites are particularly useful for those businesses selling online and are able to post internationally.
Jules and Simone are entrepreneurs with an Australian online business success story. They found a gap in the market and a solution when it was at its lowest. Consequently, Handle Your Own PR was born.
Guest article part of the “new small business start up series”
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