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Branding

Buying-In Benefits – The Advantages of Becoming a Franchisee

February 28, 2018 by Reporter Leave a Comment

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Buying-In Benefits ~ The Advantages of Becoming a Franchisee

For many people, purchasing a franchise is a popular means to achieving the goal of starting a new business. With a higher average rate of success than start-up businesses and developed methods of successful business strategies, there are many benefits in choosing to invest in a franchise model.

Franchises combine the independence of small business ownership, with the benefits and support of a big business network. When buying a franchise, you therefore become part of a wider business community, providing you with ongoing support, training and other benefits. Read on to find the other key advantages of becoming a franchisee.

Established Brand Identity

Franchisees are able to take full advantage of the already established market image of the corporate brand. Most established franchises are easily identifiable to the public, providing your business with cumulative marketing impact. Franchised businesses have some of the most successful brand identities in the world and have even built national and international brand-name recognition, such as McDonald’s or KFC.

The name recognition that comes with an established brand and the consistency of the franchise model, provides your business with pre-existing customers who have previously enjoyed the franchise system’s products or services.

Lower Risk

Existing customer awareness of the brand and the guidance of the franchisor are just some reasons that franchises enjoy a lower failure rate than their start-up business counterparts.

A lot of planning and trial and error go into starting any new business from scratch. When you purchase a franchise, you purchase the knowledge of those who have gone before you. This is the expertise of people who have made mistakes, learned from them and developed systems that are profitable and successful for the market and the individual business.

Ongoing Support

Franchise companies are dedicated to the success of each franchise location. They therefore have staff dedicated to providing ongoing assistance, even after you have built and started running your business.

Most established franchisors have already survived decades in their respective industries, and are therefore experts at providing tips and tricks to help your business succeed. A good franchise company will have training programs designed to provide ongoing training and the most successful methods to run the business.

Exclusivity

Exclusivity is another advantage of buying into a franchise. Most franchise agreements provide you with an exclusivity agreement in your specific area. This means that an identical franchise will not be permitted to open within a certain distance from your business.

The exclusivity arrangements of most franchise agreements alleviate some of the competition and provides you with an opportunity to make your stamp on the local business market.

Record of Success

When you buy a franchise, you are buying an established concept that has been previously successful. In fact, before buying a franchise the owners are required to disclose their market results, so that you can verify the numbers prior to making a purchasing decision.

Marketing Assistance

One of the biggest advantages of purchasing a franchise, is the ability to benefit from national advertising campaigns. Advertising can be one of the biggest expenses for any new business. Being supported by national and international marketing strategies therefore puts you at an advantage over other local competitors.

Owning a franchise typically gives you some freedom in pursuing local marketing and advertising campaigns. With the support of the franchise’s marketing experts, providing you with proven tools and strategies for attracting and retaining customers, you can even launch your own locally-targeted campaigns.

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While there are always risks in any new business venture, purchasing a franchise limits some of the concerns of a start-up business. Being a franchisee can indeed be the fast track to success, if backed up by hard work and persistence. When you purchase a franchise, you buy into a proven business model with huge growth potential; providing you with the opportunities and support to run a successful and profitable business.

Bio: Laura Costello is a recent graduate of a Bachelor of Law/International Relations at Latrobe University. She is passionate about the law, the power of social media, and the ability to translate her knowledge of both common and complex topics to readers across a variety of mediums, in a way that is easy to understand.

Filed Under: Business News Tagged With: Australian, Branding, Franchise

School Branding Items for Alumni Members Produce Positive Responses

August 13, 2014 by Reporter Leave a Comment

Conveying a School’s Message

us vs australian school programs  alumni

School branding items for alumni members are a great way to positively send out a school’s message and its focus on academics. For example, the Columbia Business School, which was established in 1916, features over 100 affiliated clubs. In addition, alumni are invited to a variety of programs throughout the year that are sponsored by student associations that focus on the various aspects of business and academics.

Keeping Team Spirit Alive

Therefore, school branding items for alumni members, regardless of their school affiliation, are ideal products to display or wear to either commemorate an alma mater or to keep a school’s team spirit alive. Items such as caps, t-shirts, cups, and refrigerator magnets allow graduates to demonstrate school pride, and, again, communicate positively about their accomplishments.

Giving a Product a “Personality”

The brand experience itself is distinguished from a brand’s image or a brand association. Brand association gives a “personality” to a product – attributes that distinguish one academic institution from the next. The addition of logos and lettering impact how consumers respond to the “brands.”

School Reunions – Anniversaries and International Events

The use of school branding is also a great way to may a school reunion memorable. Graduates can appreciate the products they receive, whether celebrating their one-year or 50-year anniversary. The use of the items has an immense impact when they are used to celebrate global reunions and celebrations too – all which underscores a school’s international brand.

Thanking Alumni for their Support

The proud and loyal alumni of a school are what make a university or college great. Therefore, school branding items are also products that can be use to applaud a graduate’s achievements or demonstrate a school’s appreciation to its members and graduates. In addition, school branding items are great items to send to donors as “thank you” gifts. The items can also serve as giveaways for gatherings, such as football homecomings, or take the form of memorable keepsakes at sorority or fraternity events.

Why Consistency in Branding is Important

Consistently displaying the school “brand” through the use of a specific typeface, school colors and graphics enables prospective students to better identify with and understand the message that a school is trying to convey. When a school regularly features its logo and colors on branded items, it is better able to extend its academic reach. Doing so makes it clear to both alumni and prospects that the institution is focused on maintaining an image that is based on such qualities as strength and longevity and a history of tradition and pride.

Some of the Popular Items

Some of the popular school branding items that are featured online include custom water bottles and golf accessories. Items are also available in the form of apparel, bags, calendars, caps, buttons and badges, and clocks or watches. “Thank you” gifts might include desktop products or notebooks and folios. You can see these items and more by checking out http://www.promotiveschools.com.au/. The website displays promotional items that give you a wide variety of options in product offerings.

Academic and Athletic Pride

Indeed, school branding items are items that cannot be overlooked when an institution is recognizing and thanking its alumni. The message conveyed by such products adds to both positive communications and academic and athletic pride. To convey your own school’s special message to your alumni visit http://www.promotiveschools.com.au/

Filed Under: Australia Tagged With: Alumni, Branding, School

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