For many people, purchasing a franchise is a popular means to achieving the goal of starting a new business. With a higher average rate of success than start-up businesses and developed methods of successful business strategies, there are many benefits in choosing to invest in a franchise model.
Franchises combine the independence of small business ownership, with the benefits and support of a big business network. When buying a franchise, you therefore become part of a wider business community, providing you with ongoing support, training and other benefits. Read on to find the other key advantages of becoming a franchisee.
Established Brand Identity
Franchisees are able to take full advantage of the already established market image of the corporate brand. Most established franchises are easily identifiable to the public, providing your business with cumulative marketing impact. Franchised businesses have some of the most successful brand identities in the world and have even built national and international brand-name recognition, such as McDonald’s or KFC.
The name recognition that comes with an established brand and the consistency of the franchise model, provides your business with pre-existing customers who have previously enjoyed the franchise system’s products or services.
Existing customer awareness of the brand and the guidance of the franchisor are just some reasons that franchises enjoy a lower failure rate than their start-up business counterparts.
A lot of planning and trial and error go into starting any new business from scratch. When you purchase a franchise, you purchase the knowledge of those who have gone before you. This is the expertise of people who have made mistakes, learned from them and developed systems that are profitable and successful for the market and the individual business.
Franchise companies are dedicated to the success of each franchise location. They therefore have staff dedicated to providing ongoing assistance, even after you have built and started running your business.
Most established franchisors have already survived decades in their respective industries, and are therefore experts at providing tips and tricks to help your business succeed. A good franchise company will have training programs designed to provide ongoing training and the most successful methods to run the business.
Exclusivity is another advantage of buying into a franchise. Most franchise agreements provide you with an exclusivity agreement in your specific area. This means that an identical franchise will not be permitted to open within a certain distance from your business.
The exclusivity arrangements of most franchise agreements alleviate some of the competition and provides you with an opportunity to make your stamp on the local business market.
Record of Success
When you buy a franchise, you are buying an established concept that has been previously successful. In fact, before buying a franchise the owners are required to disclose their market results, so that you can verify the numbers prior to making a purchasing decision.
One of the biggest advantages of purchasing a franchise, is the ability to benefit from national advertising campaigns. Advertising can be one of the biggest expenses for any new business. Being supported by national and international marketing strategies therefore puts you at an advantage over other local competitors.
Owning a franchise typically gives you some freedom in pursuing local marketing and advertising campaigns. With the support of the franchise’s marketing experts, providing you with proven tools and strategies for attracting and retaining customers, you can even launch your own locally-targeted campaigns.
While there are always risks in any new business venture, purchasing a franchise limits some of the concerns of a start-up business. Being a franchisee can indeed be the fast track to success, if backed up by hard work and persistence. When you purchase a franchise, you buy into a proven business model with huge growth potential; providing you with the opportunities and support to run a successful and profitable business.
Bio: Laura Costello is a recent graduate of a Bachelor of Law/International Relations at Latrobe University. She is passionate about the law, the power of social media, and the ability to translate her knowledge of both common and complex topics to readers across a variety of mediums, in a way that is easy to understand.