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Small Biz

5 Things to do to make your business look more corporate

April 22, 2015 by Reporter Leave a Comment

People say that image is everything – and when it comes to business, you’re undoubtedly judged in part by your appearance – not just personal, but that of your premises too. With that in mind, it’s important that you make a positive statement and stand out whilst looking professional and business-like at all time.

corporate guy

So how can you achieve that corporate look whilst maintaining a warm, inviting image to staff, customers and potential clients? Whether you’re on a strict budget or not, take a look at our handy tips to making your business space more professional.

Make use of clean, fresh colours

Whites, creams, greys and even black work really well for corporate spaces – using sophisticated, understated colours gives your office environment instant aesthetic appeal. They can also brighten a dark room and keep the working area clean which can have a calming effect on the brain. If you’re a creative company, having one bright accent colour but keeping the rest neutral will go a long way towards making your premises individual but corporate.

Invest in simplistic yet stylish furniture

Many of us could easily pick out ‘corporate furniture’ from an office catalogue – but is it uninspiring, impractical or simply doesn’t fit in well with your interior? Make sure the furniture you choose fits perfectly with your existing décor and looks sturdy and expensive (even if it isn’t!). Pay attention also to the material of your surfaces – wood, polished plastic, glass – they’re all stylish choices and depending on what finish you’re after they can make or break your room design. Employ slick, linear designs and don’t be afraid to pick creative, cutting-edge or contemporary styles. It’s also important to pick an overall theme and then stick to it – no mixing different styles, colours and materials. Keeping furniture uniform is additionally key to a professional, corporate look.

Employ soft, natural decoration

One of the negatives of corporate décor is that it can sometimes come across a bit clinical and harsh. But that’s okay – it’s easily remedied by warming up that cold first impression with some carefully-placed, meticulously chosen decoration. This can be achieved through soft lighting, artwork or sculptures, soft furnishing and especially with plants. You can take a look at companies that offer Sydney indoor plant hire to add that soft, natural feel to your office for a fraction of the price of purchasing costly plants and shrubs. Real plants can also give an office an expensive, stylish edge and maintain a corporate feel whilst still adding another dimension to your working area.

Make sure it premises are cleaned and tidied regularly

Nothing says ‘amateur’ or ‘unprofessional’ more loudly than a dirty floor, dusty desks and a generally unkempt reception or working area. So with that in mind, it’s a good idea to invest in a cleaner – they can usually be found at a fairly low cost and can visit as frequently or as infrequently as you would like. It’s a relatively small price to pay to keep your premises (and your business) looking spick and span at all times.

Keep the focus on your brand

Another down side of having an intrinsically corporate environment is that they all tend to be a bit same-y. Even though you want to achieve a polished, uniform look overall, it’s still good to bring your individual identity into the space and make it your own. Make sure you stand out from the crowd by having your brand fully present at all times as well as any extra decoration. Signage, leaflets, pens, and poster advertisements give your business true identity and convey that in a clear but subtle way to your visitors.

Filed Under: Business Tagged With: Small Biz

Know the Law: How to Start Up a New Business in Australia

February 18, 2014 by Reporter Leave a Comment

law for samll business australia

Starting any new business in Australia is a decision that requires careful planning and implementation. First of all, you will need to determine the kind of business you plan to start, and then you can begin to structure accordingly. Will you be working from your own home, or working from an office? How will you organize a system for financial dealings and record-keeping? What are the tax and superannuation requirements, and will you be required to register the business? If so, what procedure will you follow? These are the types of questions you are probably asking, and the answers will depend on the nature of the business you plan to start.

Choosing a Business Structure:

Begin by selecting a business structure that complements your needs. For example, if your business is an extension of a hobby, you will need to factor in the income you are required to declare and the losses and deductions you can claim. Start by doing some research, find out what licences (if any) you may need. At this stage it’s helpful to consult with a business advisor or financial planner who can help you to design a strategy that works for you.

Registering Your Business:

The Australian Government has recently designed and updated a checklist that covers many business considerations. Additionally, a revised National Business Names Registration System serves to replace the former territory and state register. New business registrations names are managed by the Australian Securities and Investments Commission (ASIC); previously existing business names were transferred to the ASICs database. Should you plan to set up an independent business, protecting your intellectual property (IP) with an appropriate trademark registration may help to increase your profit.

Managing Your Finances:

Responsible financial management will greatly influence the success of your business. When you initiate your planning, based on the structure of your business, take into account how much funding will be required and how you will manage your finances. Many small business obligations can be registered simply by completing forms. Payments, invoices, and business records can be compiled into basic systems that match the requirements of your business.

Home-Based Businesses:

Home-based businesses may also be affected by a broad range of government restrictions and requirements. Legal obligations for setting-up and operating a business from your home may be subject to specific requisites that include: planning, support, registrations, licences, taxation, and insurance, based on the type of business venture. Today, more small businesses operate from home than ever before. The internet has opened up tremendous potential for ecommerce. Many retirees and families are finding that they can work more satisfactorily within the comfort of their own home.

The Australian Government’s checklist helps to determine the specific requirements that apply to the type of enterprise you plan to initiate. Before opening for business, it is your responsibility to know the law. However, with so many excellent resources available, opening a new business in Australia can be an exciting and lucrative venture!

Filed Under: Australia, NT, Perth WA, Sydney, Victoria, WA Tagged With: Business, Small Biz

How Small Businesses Can Bring Their Online Marketing Offline

August 14, 2013 by Reporter Leave a Comment

Before there was Facebook, Twitter, and LinkedIn, there was direct mail. It’s not cool, it’s not sexy, but it works and it works very well. If your printer has been sitting in the corner collecting dust for a while, it might be time to pull it out and put it to good use. With pay-per-click platforms becoming increasingly expensive, it might actually be cheaper for you to physically mail something out to your prospects.

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Use QR Codes

QR codes aren’t all that difficult to implement. Most printers can print them – even Lexmark products have this nailed down. How you use it is up to you. Many businesses use a QR code to link to their homepage, a "squeeze" page, or to another promotional page on their site. But you’re not limited to hot-linking.

You can also embed your contact information, order info, a special offer, or anything else you want right into the code. When people scan it with their smartphones, the phone will automatically process the code and do what you want it to do.

Advertise Your Company’s Social Media Pages

You’ve got social media pages – why not use them? Advertising is expensive? Use direct mail. That way, you’re not competing with someone else with a bigger bank account. When you use printed materials to advertise your social media presence, it doesn’t have to be low-tech either. Again, you can embed codes into the link you print out so that you can track everything.

In a sense, you’re merging online technology (tracking) with offline reliability and cost-effectiveness. Facebook, LinkedIn, and even a Twitter presence can be boosted with nothing more than fliers and postcards.

Use Augmented Reality

There are a lot of companies out there that use the same technology but Blippar has pretty much perfected the technology. Basically, you aim your smartphone at a piece of specially printed material, and the camera snaps a photo of that image and adds interactivity through the Blippar app.

It’s an interesting and unique way to add a hidden sales message, special offer or gift, or get people to pick up your flier or postcard and interact with it. The more you get people to interact with your message, the higher your odds are of converting them.

Advertise Your Website

Of course, you can use plain old postcards with a link to your website. A simple "www.yoursite.com" in the body of the postcard, direct mail letter, or flier is enough to get the name of your company out there. Of course, your message should actually say something and entice people to get on the Internet and pay you a visit.

This is probably the most low-tech way there is to transition your online efforts back to offline marketing. Once people are on your website, you can track their movement. Most businesses don’t like just throwing their web address out there because they think they can’t track the user once they’re left. Nothing could be further from the truth. Remarketing allows you to continually advertise to everyone who lands on your site – regardless of how they got there.

Michael Holmes is a business marketing consultant. He enjoys passing on his insights to small businesses through blogging.

Filed Under: 2013, Gpost, Small Business, Website, Website Builder Tagged With: Facebook, Small Biz, Socialmedia

Getting the right Business Insurance

December 1, 2012 by Reporter Leave a Comment

Insuring your business may seem like a no-brainer but for many people, just staying on the right side of the ledger books is more of a concern than insurance. However, not getting the right insurance for your business could leave you out in the cold if something were to happen, and unfortunately, bad things do happen.

small business insurance australia

Is Business Insurance a priority

Many people think about business insurance as a big lump sum that gets taken from their bank account every month, but business insurance is different. Not only are there many different types of business insurance, but these types can also be tailor-made by insurers to suit your business. If you own a retail store for example, you may need to insure the building you operate from and the contents of your business. If a fire was to occur and you were left without any stock to sell you would have to go out of business.

On the other side of that coin, anyone who has a service to offer won’t need this kind of insurance. They may need malpractice insurance and public liability insurance to ensure that if they are sued by a client or customer, they will be covered for legal fees.

Comprehensive or Partial insurance

Comprehensive business insurance is an attainable goal, but not everyone needs this kind of insurance. Why bother with comprehensive insurance if you don’t have any vehicles that need to be insured, for example? A company that does make use of a fleet of vehicles would need very different insurance to a woman selling cupcakes out of her home kitchen. It all depends on various factors, such as what your business or service is about, how much money you make a year and what type of product you sell.

Many people see the sense in getting public liability insurance if they have a service to offer. If you were to operate a gym for example and someone broke a leg on your property, you would need insurance to cover their medical costs. If you are selling products however, and your geyser bursts, damaging your products, you would need product insurance.

The best way to get the right business coverage for your business is to contact a professional who will be able to take you through the various forms of insurance and how they could potentially aid your business. Remember that for business professionals, not having any insurance should never be an option. It is just too risky.

Filed Under: 2012, Business, Business Insurance Tagged With: Comprehensive, Full Insurance, Small Biz

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