Photo by freestocks.org from Pexels
The final event of the holiday shopping season is fast approaching. Having survived Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, and Christmas Eve, the end of the year is the last chance for retailers to end up in the black.
Unfortunately, at this point, shoppers are weary and overburdened by the multitudes of marketing campaigns enticing them to part with the last of their hard-earned cash. To be truly successful after the crazy holiday season, you must employ some serious marketing skills to attract consumers. Below are several tactics that will help your business succeed in the post-Christmas season.
1. An Aggressive (and Unique) Marketing Campaign
By the time Christmas has come and gone, consumers have seen every marketing technique in the books. They are tired. To attract their attention yet again, your marketing campaign must be aggressive and unique.
Think outside the box with eye-catching fabric media wall banners, drastic discounts of 70% or more, and donations to a relevant (and reputable) charity every time a customer buys a specific product. It’s these types of things that will entice your customers to return to your store, despite their exhaustion.
2. A Good Plan (Made Well Ahead of Time)
It’s important that you plan ahead for the after-Christmas sales because you only have a limited timeframe in which to make them work. When the hectic holiday season comes to an end, most consumers have very little disposable cash left, so it’s vital you advertise effectively to bring them in.
While it’s difficult to know exactly what you’ll have left after the Christmas rush, don’t wait until the last minute to put together your after-Christmas sale campaign. Do your best to estimate your inventory, create your campaign ahead of time, and have backup items on hand just in case you over-estimated. By Christmas Eve, you should be fairly comfortable with the inventory you have left to really begin advertising your post-Christmas sales.
3. Social Media
People tend to use social media more often during the holidays than at other times of the year. They are keeping in touch with friends and family and discussing plans and gift ideas. This makes these platforms perfect for getting in on holiday conversations that are already taking place, allowing you to market to your target audience in a quick and easy manner.
Whether yours is a brick and mortar store or an online shop front, social media is always a good marketing tool. During the holidays, it’s more powerful than ever, and you should be using it (beginning as early as possible) to announce and advertise your after-Christmas sales.
4. A Solid Email Marketing Campaign
You can boost the success of your after-holiday sales by employing a solid email marketing campaign before they even begin. Not only is this an effective way to reach your customers, but it also helps you create a sense of urgency by pushing limited-time offers and hard-to-find items that may not be available with other retailers. To encourage people to take advantage of your sale, offer discounts to anyone who presents the code included in the email.
Although everyone is weary by the end of the year, having just survived the frantic three-month shopping season, there’s still the after-Christmas sales to think about. This is every business owner’s final push to come out in the black for the year. To make this mini shopping season a success, consider instituting one or all of the tactics listed above.
