In the last decade or so, technology has truly changed how we live. From our daily lives to our jobs, technology plays a huge role in how our society functions. One of the industries that has benefited the most from technology is hospitality. The hospitality industry is a dynamic environment that evolves and changes at a rapid pace. With the aid of new technologies, the last decade has witnessed the industry advancing at a remarkable pace. In today’s article, we have a look at how modern technology has changed the hospitality industry, so read on to find out more.
The truth is, as a society, we are rapidly shifting towards a cash-free lifestyle. Thanks to advances in technology, the hospitality industry has been able to greatly reduce cash transactions. Gone are the days where time had to be wasted calculating change or handling stacks of cash. Almost every restaurant, hotel or bar now offers various payment methods through their POS systems in Sydney. This allows customers to pay in a variety of ways, ranging from debit or credit cards to digital wallets that pay the bill in an instant with a simple tap of one’s smartphone.
Online Bookings and Reservations
Did you know that based on surveys that have been conducted, most people would rather not have to call a restaurant or hotel up if there was an option for them to book a table or room online? Thanks to advances in technology, almost every single restaurant, bar or hotel now allows for customers to make a booking or reservation online. Not only does this save your customers time and hassle, it also reduces the workload on your service staff as it won’t be necessary for them to tend to bookings on the phone all day long.
Social Media Presence
Social media rules the world and has completely changed the way hospitality businesses interact with their customers. Businesses are now able to advertise their services on their social media platforms without having to spend a single dollar. For businesses looking to go the extra mile, there are various sponsored ads and promotions that many platforms such as Facebook and Instagram offer. These sponsored ads allow you to reach thousands of people online that may have otherwise never heard of your business. Social media is also a fantastic tool to engage with your customers and ensure that they are happy with your services. Showing that you care on a personal level is what differentiates a good business from a great one.
Remote Check-In & Check Out
Think about how much time is wasted when guests at a hotel queue at the front desk to check in and out of their hotel rooms. Thanks to good ol’ technology, most hotels allow for guests to virtually check in and out of their hotel rooms via a mobile application. By enabling guests to handle the check-in and check-out process on their own, hotel managers are effectively freeing up staff hours that could otherwise be spent on more pressing tasks. This could even reduce the need for a large number of staff members, thus eliminating unnecessary costs for the business. Mobile apps can also help hotels and businesses further understand their customers needs and provide them with a more personalised experience.
Online Reputation Management
Before the days of Yelp! And Facebook, people had to rely on word of mouth. Thanks to so many online platforms that have popped in up the last few years, hospitality businesses are able to keep track of their online reputation with ease. Online reviews and comments offer businesses direct insight into what customers think of their services, ways they can improve and things that may need to change. By using this feedback, businesses are able to improve their standards and offer a better guest experience for all. The fact that this information is public also serves as a motivation for staff members to ensure that they provide the best possible customer service experience.
With the help of technology, the hospitality industry has seen unprecedented growth in the last decade that is only predicted to continue for years to come. We hope that this article has given you some valuable insight into how modern technology has changed the hospitality industry for the better.