So what is it exactly that everybody is fighting for? A slice of the mouth-watering $627 million that the Pizza market in Australia is worth. The recently begun Dominos–Pizza Hut price war makes it amply clear that both brands are ready to fight spoodle and peel for a bigger share of this great big pizza. Pizza lovers are simply loving the competition to serve them up with cheaper deals on pizzas.
With Domino’s and Pizza Hut slashing prices for their lowest priced pizza to $4.95 a pizza, one might wonder if and how the smaller Pizza businesses are reacting to this price-off. Without the volumes that give these giants the economies of scales to lower prices, it’s getting hot under the collar for the smaller Pizza businesses.
A majority of the smaller Pizza houses simply refuse to get sucked into the price war, saying it’s just not possible to compete with these prices or the marketing clout of the big two. Some others like the Eagle Boys Pizza seem to have taken them head on with its Mad Minutes online promotion, last week’s deals included a 1$ large Hawaaiian Pizza with any Pizza Purchase.
Roll on Pizza fight, the more the merrier.
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